Fashion’s slow trend evolution continues for Pre-Fall. Familiar themes drive the most commercial looks, while bestsellers are reinvented in a bid for crucial pre-season sales.
Twentieth-century fashion, music and youth culture continue to dominate as key reference points, and an androgynous, gender-neutral aesthetic defines the general mood. Silhouettes are focused around an oversized template that imbues everything with easy appeal – and confirms an ongoing casual agenda – while a spirit of individuality and creativity is evident in customised flourishes. Colour evolution also supports the current slow burn, as safe palettes with proven commercial worth win out over newness.