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Published: 15 Jan 2016

Fashion’s slow trend evolution continues for Pre-Fall. Familiar themes drive the most commercial looks, while bestsellers are reinvented in a bid for crucial pre-season sales.

Twentieth-century fashion, music and youth culture continue to dominate as key reference points, and an androgynous, gender-neutral aesthetic defines the general mood. Silhouettes are focused around an oversized template that imbues everything with easy appeal – and confirms an ongoing casual agenda – while a spirit of individuality and creativity is evident in customised flourishes. Colour evolution also supports the current slow burn, as safe palettes with proven commercial worth win out over newness.

LARGE & LAYERED The pre-season is defined by lounge-like layers, cocooning volume, and an unstructured approach with inherent leisurely appeal.
MATERIAL MATTERS A practical, season-neutral, lightweight fabric core is layered up with lofty, brushed textures and a continued interest in true knit.
COLOUR EVOLUTION Slow-evolving pink tones and offbeat brights continue to provide the newness in a palette dominated by commercially sound, classic colour.
GENDER-NEUTRAL EMPHASIS Summer’s frills and ruffles make way for a more commercially focused pre-season with a strong androgynous feel.
ROCK ON Grunge, new-wave punk and 70s folk are key influences in a pre-season full of references to female music icons.
This super-commercial trend gets a creative makeover with a geeky emphasis, customised aspects and a maximalist styling twist.
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