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Fashion
Published: 15 Jan 2016

Fashion’s slow trend evolution continues for Pre-Fall. Familiar themes drive the most commercial looks, while bestsellers are reinvented in a bid for crucial pre-season sales.

Twentieth-century fashion, music and youth culture continue to dominate as key reference points, and an androgynous, gender-neutral aesthetic defines the general mood. Silhouettes are focused around an oversized template that imbues everything with easy appeal – and confirms an ongoing casual agenda – while a spirit of individuality and creativity is evident in customised flourishes. Colour evolution also supports the current slow burn, as safe palettes with proven commercial worth win out over newness.

TREND SUMMARY
LARGE & LAYERED The pre-season is defined by lounge-like layers, cocooning volume, and an unstructured approach with inherent leisurely appeal.
MATERIAL MATTERS A practical, season-neutral, lightweight fabric core is layered up with lofty, brushed textures and a continued interest in true knit.
COLOUR EVOLUTION Slow-evolving pink tones and offbeat brights continue to provide the newness in a palette dominated by commercially sound, classic colour.
GENDER-NEUTRAL EMPHASIS Summer’s frills and ruffles make way for a more commercially focused pre-season with a strong androgynous feel.
ROCK ON Grunge, new-wave punk and 70s folk are key influences in a pre-season full of references to female music icons.
FOLK UPDATE
This super-commercial trend gets a creative makeover with a geeky emphasis, customised aspects and a maximalist styling twist.
TOPICS: Fashion
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