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Media & Marketing
Published: 11 Sep 2015

New Paths in Social TV

Extra
Apple TV's app store diversifies TV distribution & engagement

Plot Guru is an upcoming app from an Austin-based development team that gamifies fans' predictions for TV show plots.

At launch, the app will work with 20 of Netflix's top shows. Synced with users' Netflix accounts, Plot Guru tracks their progress through episodes and asks plot-related questions at various points, ranking their predictions against those of their friends.

Understanding how viewers enjoy content amongst themselves is key to growing an audience. Adweek reported that although MTV's 2015 Video Music Awards registered a low TV viewership, it was the most tweeted about non-sports event since US research company Nielsen Social began tracking Twitter TV activity in 2011. Nielsen recommends media brands build that buzz by identifying the most loyal contributors, as they engage more, have more followers, and have more of a tendency to talk about brands overall.

Uniting the first and second screen by bundling content alongside ways for viewers to interact will undoubtedly impact the future of TV entertainment. Smart box TV devices like the Roku box and the newly updated Apple TV are set to spur this dynamic by giving a home to an ecosystem of made-for-TV apps.

Apple TV's new app store opens the gates for independent developers to create features that seamlessly enhance the viewing experience. Meanwhile, media brands themselves will be able to publish content through own-app environments and take unprecedented control over viewer experiences during and around their shows.

For more on social engagement around TV content, see the Whipclip TV sharing app and SXSWi 2015: The Convergence of Digital Content.

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