Due to the skin’s absorbent nature, free radicals present in toxic, smog-laden air are able to easily penetrate, causing premature ageing, inflammation and hyperpigmentation. Dermalogica’s worldwide platform allows consumers to check the air pollution index in their exact location, learn about the surrounding pollutants, and review prescribed relevant skincare products. The brand’s new resurfacing Daily Superfoliant contains pollutant-absorbing activated binchotan charcoal powder to purify the skin, while niacinamide, red algae and tea fruit extract offer anti-inflammatory and antioxidant benefits.
Growing awareness of PM 2.5 – fine particulate matter, an airborne mix of tiny solid particles and liquid droplets – and the news that London hit its annual pollution limit only five days into 2017, means pollution is high on the agenda for city-dwelling consumers. ‘Anti-pollution’ became a new cosmetics industry category in 2016 – for more on this, see Beauty 360.
US electronics brand Clarisonic’s website features a Pollution Discovery zone that tracks PM 2.5 levels in major cities, while British natural skincare brand Ren’s Interactive Pollution Map launched in July 2016. The latter identifies levels of pollution in global cities and encourages consumers to use and tag pictures of themselves on social media wearing the brand’s Flash Defence Anti-Pollution Mist.