US fitness giant Equinox has launched a unique luxury fashion collection that commemorates activists, pioneers and ground-breaking influencers from a variety of fields.
The seven-piece Commitment range was designed in collaboration with some of the most disruptive names in fashion. Items include:
Although the collection itself will not be sold commercially, the pieces will be auctioned off throughout 2018, with all proceeds donated to charitable causes.
The project taps into current consumer attitudes towards the meaning of luxury, as well as their belief that brands can, and should, incite societal change. For further reading, see our Macro Trends The New Rules of Luxury and The Currency of Dissent.