New York-based start-up Hosty Club has launched a welcome box for home rental hosts to give to their guests upon arrival.
Each kit contains toiletries such as a shower cap, cotton buds, body wash, lotion, a toothbrush, shampoo, conditioner and ear plugs. The parcel also includes a compact slot within the box to store keys and key cards, wi-fi log-in details and other useful information for the house and local area.
Airbnb 'Super Hosts' – who have 80% or more five-star reviews, respond quickly to queries from guests, rarely cancel reservations, and rent out their property 10 or more times per year – can subscribe to the club to receive discounts on larger numbers of kits.
Prices start at $4 per box when bought in bulk. With each box purchased, Hosty Club will donate a bar of soap to US charity Clean the World, which distributes recycled bars of soap globally to areas effected by poverty and poor sanitation.
For more on innovative in-room offerings for guests, see Rebooting Room Service, and for ways that brands are tapping into the sharing-economy space, see John Lewis Embraces Airbnb and Hospitality's Evolved Sharing Economy.
See also Membership & Tiered Retailing to read about how retailers are tapping into new niche groups of consumers by offering alternative membership strategies.