Treasure & Bond’s Charitable Love-In
Seattle-based US department store chain Nordstrom has been revealed as the not-so-secret-anymore backer of philanthropic concept store, Treasure & Bond, opening today (Friday August 19) in the Soho district of New York.
The store will give 100% of its profits to eight local charities including the New York Public Library Programs for Children and NYC’s Young Men’s Initiative.
The idea is reputed to have come from US Vogue’s editor-in-chief Anna Wintour and former editor Catie Marron, in a phone call to Nordstrom’s President of Merchandising Pete Nordstrom. Wintour and Marron, whose post-Vogue duties incidentally include chairing the board of trustees at the New York Public Library, have chosen all the beneficiaries.
The shop’s two floors and more than 11,000sq ft, offer 150 full-priced brands including Giles & Brother jewellery, Nicholas K apparel and housewares by Molla Space.
The charity venture, which supports two different programs each quarter for a year, will also serve as a test run for a potential Manhattan flagship for Nordstrom.