We use cookies to give you the best personal experience on our website. If you continue to use our site without changing your cookie settings, you agree we may place these cookies on your device. You can change your cookie settings at any time but if you do , you may lose some functionality on our website . More information can be found in our privacy policy.
Please provide more information.
Stylus no longer supports Internet Explorer 7, 8 or 9. Please upgrade to IE 11, Chrome, Safari, Firefox or Edge. This will ensure you have the best possible experience on the site.
Published: 8 Aug 2011

Hurley's Prism Break

Extra

Combining immersive art with high-tech retailing, Prism Break is a shrewd piece of promo-tainment designed to coincide with the launch of the Phantom 4D range of board shorts by US surf/skate retailer, Hurley.

Created by James Marshall – better known as the New York-based artist Dalek – the exhibition merges Marshall’s love of street art, cartoons, Japanese pop music and the energy of the urban punk scene into one hyper-energised installation.

Featuring floor-to-ceiling multicoloured triangles and spires layered against a background of painted walls, the brand rather grandly refers to Dalek’s handiwork as “the multi-dimensional realisation of art and product”.

The installation began last Friday, August 5, at Hurley's Space Gallery in Costa Mesa, California – a hot art spot located inside the brand's Orange County headquarters. It runs until 30 September 2011. Prism Break reflects a larger global trend for the urban sports scene – see our report: Branding the City, and thread: The Skateboarder’s house.

Hurley

Dalek 

PANTONE®TPX
COATED
RAL
RGB
HEX
NCS