Trending hashtags and visual microblogs are valuable indicators of what moves consumers. In tandem with our monthly Pop Culture Round-Ups, we assess key directions emerging from social media, and highlight the influencers driving them.
- Sensory Satisfaction: As we approach the end of an eventful and politically contentious year, it seems people are finding relief in content that is visually pleasing without saying anything at all.
Stimulating for the eyes and oddly satisfying, short videos that focus on sensorial triggers are gaining popularity on Instagram. Profiles like Sand.isfying, which shows kinetic sand being manipulated – as well as the similar Sparkly Goo and Slimecaptain – are entertaining followers in the hundreds of thousands. Canadian painter Annette Labedzki has gained 300,000 followers thanks to her soothing paint-mixing videos.
Paris-based design studio Parallel went to the opposite end of the scale with its animated short, Unsatisfying. The minute-long video shows a string of small grievances, like breaking a chain of falling dominoes or a jam-covered slice of bread landing face down on the floor. The video served as a call for entries from worldwide animators to recreate the moments that drive them mad. Now, the Unsatisfying.tv website houses a growing archive of vignettes that provide inane distraction.