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Media & Marketing
Published: 9 Jan 2012

MET Museum Harnesses Google Goggles

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With the digital revolution offering art institutions more opportunities to explore and expand their online presence, the MET Museum in New York is the latest to collaborate with Google to digitise its permanent collections.

Using Google Goggles – an image recognition app which conducts Google searches from images taken on mobile phones – users can access a wealth of online information about pieces in the MET’s collection through Metmuseum.org. 

With the launch of Goggles, Google is banking on images to communicate ideas and themes globally, rather than text searches alone. While Google is known for its thin, blank searchbox that begs for words, we are expecting image-based platforms and apps to come to the fore.  

Google Goggles 

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