Australia's largest airline Qantas is offering to pay for a new passport for any US nationals flying to Australia from the States. The initiative will take the form of a $135 discount on the flight, which covers the $110 cost of applying for a new passport in the US and the $25 execution fee.
The campaign was based on research that found over half of US residents do not own a valid passport (US Department of State, 2017), as well as a 2016 survey by New York travel research company Travel Leaders Group that revealed Australia is the number one dream destination for US travellers.
In a further bid to attract more long-haul passengers, Qantas has also recently announced it will be offering its first non-stop daily flights from London Heathrow to Perth from March 24 2018. The 17-hour flight is being launched to largely cater for the 184,000 British-born citizens living in Perth and will cost around £1,000 ($1,316) for a return flight.
For our latest reports covering innovations in the airline and travel space, read Agile Airlines Reshape Travel and New-Wave Airports. Meanwhile, The Empowered Customer Journey, part of our Future Guest Industry Trend, explores customisable travel bookings and increased passenger autonomy.