Unmade x It’s Nice That Collection
The concept of the ‘Future Factory’ defines an exciting new collaboration between British customisable knitwear start-up Unmade and supercharged graphic design website It’s Nice That.
Formerly known as Knyttan and celebrated for its innovative approach to tech-enabled co-creation, Unmade has recently undergone a major overhaul with a rename and a slick new identity created by London-based design agency Bibliotheque. The brand has since opened a concept store under its new moniker on London’s Floral Street.
Known for its progressive collaborations (other partners include graphic artist Kate Moross and fashion designer Christopher Raeburn), Unmade’s fit with It’s Nice That is a smart one, with both companies championing creativity above all else. When asked to curate an Unmade collection, It’s Nice That chose the theme of ‘Future Factory’, reflecting on Unmade’s unique yet industrial method of creating product. Coding is used to power knitting machines as though they are 3D printers – thus enabling the consumer to customise a pattern’s scale, positioning and colourway.
“We were really excited by the way Unmade look at fabrication and technology within their process,” explains Jamie McIntyre, art director at It’s Nice That. “We wanted to bring together three creators who have a kind of unfamiliar but mechanical approach to illustration.” The results from Edward Carvalho-Monaghan, Peter Judson and Nous Vous encompass both hand-drawn and computer-generated designs with a united approach to line work, colour and form that translates perfectly into knit.
Within the curated template of yarn, palette and graphic pattern, the customer is able to personalise their product without disrupting the core aesthetic and vision of the collaboration. The range has now launched at the Unmade Concept Store (12 Floral Street, Covent Garden, WC2E 9DH).
For more on co-creation, customisation and collaboration, see our 2016 Look Ahead: Fashion, New-Era Luxury: Virtual Added Value, Innovation Platforms: Luxury Perspectives and Design Directions S/S 16: Extend.