International developer and operator of destination resorts, Kerzner International Holdings, will develop and operate a new One&Only resort on Tufu Bay in Sanya, Hainan, China.
The tropical surroundings will influence the design of both the public and private spaces of the resort, while the spa will honour Chinese heritage by utilising ancient Eastern traditions and holistic practices. One&Only’s design team is currently in the process of reviewing plans which will be submitted to local authorities for approval.
As highlighted in the New Destinations report, Sanya has become the preferred domestic holiday destination among China’s 1.5 million US dollar millionaires. And even if it doesn’t rival the likes of Hawaii in terms of international visitors, it will be an undoubted success story for luxury brands.