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Retail

Retail’s Brand-Broadcasters

With branded content now deemed twice as memorable as display ads and 14% of consumers being spurred to seek out more immediately after their first exposure brand-made material means big business. 

Attuned to a wider migration of brands into media businesses and the ongoing editorialisation of retail, we highlight the best examples of brands turning broadcaster to cement engagement in 2016/17. 

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Published:
6 Feb 2017
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