Retail Village for Baby Boomers
Daikanyama T-Site in Tokyo, Japan presents a new model of group retailing directly targeting older consumers.
Designed by Tokyo-based practice Klein-Dytham Architecture, the retail village includes a mix of stores aimed specifically at the baby-boomer generation, including a photography specialist and bike shop. However, the main feature of the development is a large bookstore and media rental centre, allowing customers to take time out to read, socialise and engage with technology at their leisure.
For more on Klein Dytham’s influential presence on Tokyo’s retail design scene, see Stylus’ report: Shiseido Superstore, Beyond Beauty. For another example of a group-retailing destination catering to a niche consumer group – in this case, youth – see Stylus’ report Boxpark: London’s Pop-Up Mall.