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Travel & Hospitality
Published: 29 Oct 2012

Thompson Hotels’ Food Truck Concierge


US-based hotel group Thompson Hotels has introduced a Food Truck Concierge in its New York hotels to cater for a growing demand for takeaway fare from the city’s 3,000-plus street-food vendors.

The Thompson Food Truck Concierge – the result of a high number of requests from British guests for information on food trucks – can advise guests on locations and cooking times of trucks across the city. ‘Food Truck Lover’ hotel packages will also be available at the five New York properties, matching guests with the hotel’s favourite truck. A free mobile dining app will also highlight the best local vendors.

Stylus’ report Street Food Movement explores the mobile food industry, which is burgeoning in popularity in the US and UK. Consumer demand for authentic, local experiences is also on the rise – see Hotels as Hyper-Local Cultural Hubs for more on how hotels are incorporating and interacting with their neighbourhoods. For more on how the role of the hotel concierge is evolving, read The New Concierge

Thompson Hotels

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Taste by Four Seasons
Taste by Four Seasons Taste by Four Seasons Luxury hospitality group Four Seasons Hotels and Resort has launched Taste – a new food resource and online community for keen gourmands and budding domestic chefs.

Launched in December this year, the website showcases ingredients, experiences and recipes from the brand’s global base of executive chefs. Recipes include grilled venison in apple leaves with heirloom apple fritter and Dungeness crab tacos with radish sprouts. Users are encouraged to vote for their favourite recipes and share them via Facebook, Instagram and Twitter using the hashtag FSTaste.

Taste also allows chefs to bring their personality and expertise to the fore; the section Chef Moments & Epic Dining features posts and videos detailing extra special dining experiences, secret recipes and memorable gastronomic moments, such as diving for lobster at Four Seasons Resort Nevis in the Caribbean. “Taste extends the reach of Four Seasons chefs, sommeliers and mixologists beyond the walls of our properties, delivering their unparalleled expertise directly to travel and food enthusiasts,” says Chris Hunsberger, executive vice-president of global product innovation.

Now only available on a web browser, the team has plans to roll out an iPhone app early next year to make the experience mobile. For more examples of brands infiltrating consumers’ psyche with digital tools, see Social Media Seduction: Persuasion Retailing.

Travel & Hospitality
Hospitality & Service
07 Jan 2013