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Retail

Retail’s Elastic Brands: Stretch & Diversify

Shrewd retailers are scaling up by pushing beyond their regular habitats and exerting serious brand stretch. Covering frenemy tactics, aftersales initiatives, beyond-retail industry expansions, and the ‘generous’ brand strategies plugging key gaps in contemporary life, we unpack this reinventive genre.  

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Published:
19 Jan 2017
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