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Product Design
Published: 29 Nov 2016

Barneys New York: Studio Job’s Love Boat

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Clockwise L-R: Love Boat window installation, detail of Love Boat model, interior decor at Barneys, Studio Job XO Barneys New York coaster set

American luxury department store chain Barneys New York has unveiled its Christmas campaign, titled the Love Peace Joy Project. The seasonal display, installed in shop windows as well as on the shop floor, aims to end the year with a smile.

Five different artists and designers were invited to creatively interpret one of the themes in a designated window. Working with the theme love, Belgian artist-designer duo Studio Job has created a psychedelic, Dada-esque installation that mixes materials and techniques. Based on 70s and 80s American TV series The Love Boat, the piece embodies the indescribable feelings affiliated with love, while borrowing from the “campy style” of the show.

The colourful, 7ft cruise ship sculpture has moving parts such as bare arms rowing and clenching lobster claws, and also features lighting effects and music. On the top deck sits a giant snowball with big red lips and fish for eyes, while one of the chimneys is shaped like a pipe. The anchor is a moustache, the bow is shaped like a shark’s jaw, and there is even a golden Michelangelo’s David perched on one side of the boat.

Studio Job also created the signature graphics for the project. The illustrated pattern channels hippie symbolism with smiling sunflowers, peace signs and rainbows, mixed with gingerbread men and stars. The design appears on wallpaper throughout the store and on a range of limited edition merchandise such as coasters and puzzles.

The Peace Love Joy Project will be on display until January 3 at Barneys New York’s Madison Avenue and Downtown locations.

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