Two New York-based entrepreneurs have launched Vinebox, the world's first wine-by-the-glass subscription service, enabling wine lovers to explore the complex world of wine a single serving at a time.
Delivered monthly and curated by a team of sommeliers, each Vinebox contains three 100ml glass vials of premium wine guaranteed to last up to three years. A patented rebottling technology ensures the quality of the product is not compromised.
Available for one month ($26), three months ($28 per month) or 12 months ($26 per month), Vinebox includes detailed tasting notes, reviews and pairing suggestions for each wine. Favourite varietals can be reordered by the glass or bottle.
"The single-serve format aligns with a wider trend we are seeing whereby alcohol consumption is becoming more restrained," says Mandy Saven, Head of Food, Beverage & Hospitality at Stylus.com. "This initiative is smart because it delivers indulgence and convenience in equal measures." For more on measured indulgence, see Healthy Indulgence, part of our New Food Frontiers Industry Trend.
Packaging Futures: New Formats explores other innovative packaging solutions for on-the-go consumers, while Try-Before-You-Buy Wine Strips presents another useful tasting mechanism for alcohol. For wider trends, see Alcohol Trends 2015, and for a deeper look at making wine more accessible to wider audiences, see Wine Vision 2014.