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Retail
Published: 5 Sep 2012

Puma’s First Sustainable Store, India

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Abandoned bicycles, DVD players and filtered lake silt are among the unconventional materials that have been used to construct German sportswear retailer Puma’s first-ever fully sustainable store.

Raising the bar for sustainable retail, the 2,624 sq ft store in Bangalore, India is cloaked in recycled steel from locally sourced junk items and powered by solar panels. The interior is flooded with natural light to reduce energy costs and fitted with furniture made from recycled wood. A highly insulated shell and leafy rooftop garden help to keep the building cool without the need for air-conditioning. At the store’s launch party on August 23 2012, guests were even encouraged to pedal on special bicycle generators to power the carbon-neutral event.

While the lower levels will function as a retail area, The Puma Social Club cafe and bar is set to open on the upper floor and terrace by the end of 2012.

Pushing the sustainability thematic even further into the brand’s methodology, customers were also invited to bring along old footwear, clothes and soft toys for recycling. This environmentally friendly service is as yet unusual for sportswear and fashion retailers – a notable exception being British high-street retailer Marks and Spencer, which introduced ‘Shwop Boxes’ for customers to deposit unwanted clothing in-store in April 2012.

Bangalore itself is emerging as the East’s ‘green’ capital, as Puma’s new store joins the factory of electric car manufacturer Mahindra Reva, and the International Centre for Sustainable Development. The Indian city’s new role as a key player in sustainable industry will be further detailed in our upcoming Macroview, Unlocking New Worlds.

Puma

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