Global consumers desire vehicles that can learn, self-drive and fix themselves, but aren't necessarily interested in owning one, according to a January 2016 study from global tech firm IBM's Institute for Business Value.
The research found that consumers are particularly interested in vehicles that can use cognitive computing to learn and conform to driver behaviour. Other findings include:
"Today's vehicles have transformed from a mode of transportation into a mobile data centre with on-board sensors that capture information about the vehicle and its surroundings," says Alexander Scheidt, global automotive industry leader at IBM. "Successful automakers will recognise the opportunity to accommodate for this disruption by offering the digital experiences and services that consumers desire."
For more on the consumer attitudes and technologies reshaping the transport industry, see Frankfurt Motor Show 2015: Editor's Picks.