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Consumer Lifestyle
Published: 7 Aug 2015

Millennials Stay Home

Extra
A third of US millennials live with their parents or relatives

Fewer US millennials live apart from their parents and relatives than before the Great Recession, despite five years of economic recovery, according to a July 2015 Pew Research report.

The report compared unemployment figures for young adults (aged 18-34, according to the survey) with the numbers of them living independently from 2007 to April 2015. While almost 70% lived apart in 2010, this figure dropped to 67% in 2015.

  • More Millennials, Less Independence: The number of young adults has grown by nearly three million since 2007 – but there has been a decrease in those heading their own households, from 42.7 million in 2007 to 42.2 million in 2015.
  • The Gender Perspective: More women live independently today than men, with 72% of millennial women staying in a separate household to their families, compared to 63% of men.
  • Education Irrelevant: Both better-educated millennials and those with less schooling have experienced a 2% decline in independent living since the recovery. Today, 86% of college-educated young adults live away from their parents or relatives, down from 88% in 2010.

Changing family structures continue to present big opportunities for brands – see our Modern Family Macro Trend for more.

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