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Brief Published: 16 Dec 2020

Burberry Supports Students With Sustainable Initiative

Extra

British luxury fashion house Burberry has partnered with the British Fashion Council on the ReBurberry Fabric programme – an initiative that will see leftover and deadstock fabric be donated to design students most in need.

Completing a fashion design degree can often create a financial burden for students that goes far beyond course fees, as they are expected to shoulder the cost of producing their final collections themselves – including buying their own fabrics. This new initiative from Burberry and the BFC aims to help those students most in need by donating deadstock fabric for them to use in their collections.

Not only will this programme lessen the financial struggle for some students, thereby making the fashion industry a more accessible and inclusive place for people from disadvantaged or marginalised backgrounds, but it also provides a sustainable solution to the issue of deadstock. 

Burberry’s initiative follows a similar move from Alexander McQueen to support young designers through the donation of deadstock fabrics. The BFC hope that the success of Burberry’s pilot programme will encourage an industry-wide shift towards this more sustainable and supportive way of working, and brands would be wise to get on board with programmes such as this. 

For more on responsible fashion initiatives, see our most recent Sustainability Round-Up and Sustainable Fashion: A How-To Guide. Also see Leveraging Longer Product Life and The Wealth in Waste from our Macro Trend Towards Our Sustainable Future for more on fashion’s move towards a more circular economy.

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