2017: Look Ahead - Food, Beverage & Hospitality
In 2016, a groundswell of consciousness around health, sustainability and transparency thrust food and drink to the forefront of consumer and brand conversations. The subject has never been more complex or emotive, as choice of food has come to represent personal progressiveness and cultural etiquette. Using this to underpin our thinking, in 2017 we’ll sharpen our focus on future families, new food rituals and modular consumption patterns.
On the travel and hospitality front, 2017 will be a transformative year as ‘outsider economies’ leapfrog established business models, and ‘tribal hospitality’ offers hyper-selective services, ‘lean luxury’ and hybrids that fold co-working and co-living into the hotel landscape.