2016: Look Ahead - Fashion
As we predicted, gender neutrality became a mainstream issue in 2015, with brands and retailers tapping into a new, inclusive, unisex mood. Fitness was also in focus – yoga pant sales grew 350% in just one quarter (Bustle.com) – and a casual aesthetic continued to dominate. These themes will continue into next year.
Athleisure will experience further exponential sales growth in 2016 – the market is expected to be worth $100bn by 2020 (Investopedia.com) – and brands will continue to embrace inclusivity to appeal to a diversified audience with more varied expectations and needs. See Fitspo Tumblr Tribes and Instagangs: Athleisure for more. A new spirit of creativity and community will also emerge – a counterpoint to fashion’s globalisation.