New Luxury Travel: Premium is Personal
With traditional notions of luxury fraying at the edges, personalisation has become the lifeblood of premium. In turn, empathetic brands are considering under-served consumer audiences who desire tailored-to-fit and needs driven offers. These cohorts include ‘wandering women’, ‘location independents’ and ‘mobility seekers’. Meanwhile, ‘lean luxury’ fuses upmarket cues with cost-consciousness.
