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Play S/S 17
Play updates our A/W 16-17 Kidult trend and moves it into a more intentionally messy, humorous sphere. Steeped in childhood references, this trend incorporates humour as a means of playful expression, as well as a way of addressing deep human concerns such as death and spirituality.
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A real-time, online connection to the world's most exciting conceptual and emerging trends, enabling you to make informed and inspired innovation decisions.
Our unique analysis will enable you to capitalise on trends before they happen, so that you can stay at the cutting-edge of innovation.
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