Stylus no longer supports Internet Explorer 7, 8 or 9. Please upgrade to IE 11, Chrome, Safari, Firefox or Edge. This will ensure you have the best possible experience on the site.

Surviving Marketing Fails

Social media has become a platform where companies face widespread criticism for controversial advertising, with pressure so intense that even big global brands such as Pepsi and McDonald’s have ended up apologising and withdrawing their campaigns. We look at what went wrong for them – and explore the best practices for avoiding a digital fallout which could hurt sales and damage a brand’s reputation.

Stylus Member Benefits

REAL-TIME CONNECTION

A real-time, online connection to the world's most exciting conceptual and emerging trends, enabling you to make informed and inspired innovation decisions.

UNIQUE ANALYSIS

Our unique analysis will enable you to capitalise on trends before they happen, so that you can stay at the cutting-edge of innovation.

DEDICATED CLIENT SERVICES

Our dedicated and highly qualified Client Services team who are able to respond quickly and effectively to your research requirements.

Updated
Related
© 
PANTONE®TPX
COATED
RAL
RGB
HEX
NCS