Social media has become a platform where companies face widespread criticism for controversial advertising, with pressure so intense that even big global brands such as Pepsi and McDonald’s have ended up apologising and withdrawing their campaigns. We look at what went wrong for them – and explore the best practices for avoiding a digital fallout which could hurt sales and damage a brand’s reputation.
A real-time, online connection to the world's most exciting conceptual and emerging trends, enabling you to make informed and inspired innovation decisions.
Our unique analysis will enable you to capitalise on trends before they happen, so that you can stay at the cutting-edge of innovation.
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