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2016: Look Ahead - Beauty

The drivers for consumer spend in beauty changed in 2015. We saw an industry-shaking shift away from perfection as a beauty ideal to a more holistic approach that celebrates individuality – a harder nut for brands to crack. With information at their fingertips, consumers are also smarter and more active in their buying choices, forcing brands to truly innovate to rise above the noise.

In 2016, we’ll be tracking how key themes – from imperfection to the fragmentation of wellbeing – develop, as well as pinpointing the best strategies to engage consumers.

Stylus Member Benefits


A real-time, online connection to the world's most exciting conceptual and emerging trends, enabling you to make informed and inspired innovation decisions.


Our unique analysis will enable you to capitalise on trends before they happen, so that you can stay at the cutting-edge of innovation.


Our dedicated and highly qualified Client Services team who are able to respond quickly and effectively to your research requirements.