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Gen X: Midults Move Up

Savvy, sceptical and self-reliant, Gen X are reinventing their identity. We single out key attitudes and behaviour shifts, and show brands how to tap into the influence and spending power of this group.

Stylus Member Benefits

REAL-TIME CONNECTION

A real-time, online connection to the world's most exciting conceptual and emerging trends, enabling you to make informed and inspired innovation decisions.

UNIQUE ANALYSIS

Our unique analysis will enable you to capitalise on trends before they happen, so that you can stay at the cutting-edge of innovation.

DEDICATED CLIENT SERVICES

Our dedicated and highly qualified Client Services team who are able to respond quickly and effectively to your research requirements.

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