Eschewing tired brand positioning that alienates female drinkers, switched-on alcohol brands are crafting new ways to appeal to the informed and intelligent female consumer. Women are also wielding more clout within the industry – as connoisseurs, opinion makers and even producers.
A real-time, online connection to the world's most exciting conceptual and emerging trends, enabling you to make informed and inspired innovation decisions.
Our unique analysis will enable you to capitalise on trends before they happen, so that you can stay at the cutting-edge of innovation.
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Our dedicated and highly qualified Client Services team who are able to respond quickly and effectively to your research requirements.