We use cookies to give you the best personal experience on our website. If you continue to use our site without changing your cookie settings, you agree we may place these cookies on your device. You can change your cookie settings at any time but if you do , you may lose some functionality on our website . More information can be found in our privacy policy.
Please provide more information.
Stylus no longer supports Internet Explorer 7, 8 or 9. Please upgrade to IE 11, Chrome, Safari, Firefox or Edge. This will ensure you have the best possible experience on the site.

Accelerating Ageing Well: Boomer/Senior Transition

We often think of the shift towards senior living as a time of deceleration. As we reveal in the fifth of our series of six Future Consumer Life Cycle reports, this couldn’t be further from the truth. Ageing now means revving up relationships, redefining communities and reviving careers – changes that spell serious opportunities for brands, particularly in the realms of health, finance and tech.

Not yet a member?

Stylus membership is your window to tomorrow’s most exciting opportunities.

We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.

We’d love to do the same for you. Discover what you can achieve by becoming a member.

Tell me more