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Activate S/S 19

As uncultivated environments become few and far between, we recreate awe-inspiring encounters with the wild and vitalise our urban and digital landscapes with these notions of nature.

Drawing on ideas around materials gaining superpowers (as introduced in Amplify A/W 18/19), we evolve the S/S 19 Colour & Materials trend Filtered Reality’s exploration into shifting perceptions of nature in an increasingly virtual world.

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