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Brief Published: 8 Jun 2016

Activated Charcoal Pizza

Charcoal pizza, Pizzicotto

London gourmet pizzeria Pizzicotto is now offering black-dough Boccanegra pizzas, using activated charcoal as a key ingredient. The charcoal brings out a smoky flavour, makes for a lighter base and also acts as a purification agent.

Activated charcoal has been used medically for centuries to detoxify the body of ingested poisons. As a result, Pizzicotto’s offering is likely to appeal to riders of the wave of Culinary Consciousness – covered in The Business of Wellbeing Macro Trend – as well as food-savvy millennials seeking to combine vitality and taste. See Extreme Ingredients and The New Energy Drink for more food and beverage brands making creative use of activated charcoal.

As explored in The Healthification of Fast Food and Healthy Indulgence, part of our New Food Frontiers Industry Trend, junk foods are receiving ingredient makeovers in a bid to appeal to health-conscious consumers. A similar reboot is also under way for ready meals, frozen foods, bakery and confectionery. See Convenience Cuisine, Bakery’s New Wave and Creative Confections for more.