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Brief Published: 21 Feb 2020

Ad Agency Creates Inspirational Badges for Frontline Health


Global ad agency 72andSunny has created a series of physical and digital badges to support frontline health workers in Singapore tackling the outbreak. 

Created pro bono by the agency, the badges feature messages such as 'Majulah Medics' ('Onward Medics), 'Nurses are the Nicest', and 'Tok Kong Doctors' ('Impressive Doctors'). The initiative aims to encourage support for health workers in Singapore, where some have been ostracised.

"The badges take the ubiquitous facemasks and turn them into heart-shaped icons ¬¬– with different messages cheering our healthcare heroes on," said Johnny Tan, executive creative director for 72andSunny APAC. "They are simple, heartfelt and, most importantly, visible gestures that we are united behind our healthcare heroes." The digital badges can be found on Facebook and Instagram.