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Brief Published: 13 Jul 2017

Adidas All Day: 360-Degree Fitness App for Women

German sports apparel manufacturer Adidas has launched an app called All Day for women seeking a 360-degree fitness experience.

Designed for versatility-seeking female athletes, the app goes beyond suggesting tough workouts. Instead, it provides recommendations on four key areas: movement, nutrition, mindset and rest. Along with monitoring their physical progress, users can use the app to discover new ways to exercise, bespoke nutritional recipes and recovery techniques, such as foam rolling.

The app integrates with the Adidas Chameleon – the company's smart bracelet – to track activity and health. It is likely to appeal to millennial fitness devotees, who are increasingly demanding more holistic solutions for a balanced body and mind.

"Adidas All Day will initially focus on the female athlete who seeks variety and likes to try new things to challenge and inspire herself to be better every day. With an experience powered by rich scientific insight, the app makes fit living more approachable, while still keeping it fun," said Stacey Burr, vice-president at Adidas Digital Sports.

Available in the US since the end of June 2017 for both iOS and Android devices, the app will be coming to other markets later this autumn.

For more on full-circle wellness habits and how the latest technologies are shaking up the millennial fitness market, see Millennial Fitness Update: Tech Tones Up and Millennial 20/20 Summit.

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