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Brief Published: 13 Jun 2018

AI-Boosted App Digitises Wardrobes

Save Your Wardrobe

Save Your Wardrobe, a London-based app launching in beta in June 2018, encourages consumers to document their wardrobes and build personal databases to help shape future purchases. It provides users with visibility of all the clothes they own, using AI to recommend personalised looks based on calendar events and wearing history.

To set up the digital dashboard of clothes, consumers have a choice: they can photograph each item with the app’s vision tech, identifying the style and brand, or they can opt-in to share digital receipts including style, colour and size information.

Inspirational personal lookbooks, categorised into clusters such as dresses, outerwear and tops, are generated by AI. Users can connect the app with their calendars to receive personalised playlists of outfits – such as a summer holiday playlist.

Besides wardrobe management, Save Your Wardrobe features shopping opportunities. Through a partnership with US shopping platform ShopStyle, which has a database of 1,400 brands, users can shop specially curated mood boards via affiliate links. It’s free to use for consumers, while brands pay for the insights, including preferences that can influence design strategy.

The app features services such as dry cleaning, repairs, resales and alterations, creating an opportunity for brands to extend product lifecycles and customer relationships. See also After-Care Commerce.

Another goal is to help consumers make better shopping decisions – UK consumers have £10.5 billion of unworn clothes in their wardrobes (Weight Watchers 2017). See Reframing Sustainability for eco-conscious brand initiatives.

For another retailer’s foray into personal wardrobe management, see Echo Look: AI-Informed Style Advice.