How do you sell alcohol to health-conscious, moderate drinkers?
Alcohol consumption fell by 18% from 2004 to 2014, and 75% of millennials believe that moderate drinking is the way forward. It's time for brands to reassess their strategies and identify new ways of meeting modern consumers' demands.
In this Alcohol's Healthy Future report, you will find key insights and opportunities to create healthier alternatives and win the trust of the health-conscious drinker.
Apply for your complimentary copy of the report and get:
- Key insights into your consumers' lifestyle and consumption habits
- The strategies you need to future-proof your position in the market
- Quotes and stats from market leaders on the evolving alcohol landscape
- A visual overview of the product innovations driving the latest trends
Apply for a complimentary copy of the report
A member of our team will send the report to you within one business day.
Meet our Food, Beverage & Hospitality experts
Head of Food, Beverage & Hospitality
Mandy is head of Food, Beverage & Hospitality – covering food culture and consumption, flavour innovation, product development and technology, as well as leading innovations in travel and hospitality. Before Stylus, Mandy was executive editor at GDR Creative Intelligence, where she worked with clients such as Waitrose, Kraft, LVMH and Starwood Hotels. Mandy has curated content for Contagious, been a thought leader at Canvas8, and serves on the Advisory Council for the World Brand Congress. Mandy is also a prolific public speaker.
Before bringing her passion for food, drink and hospitality to Stylus as an Assistant Editor, Laura tested her chops working with brands agency-side on PR projects, working with the likes of Mondelez, Unilever and United Biscuits as well as wine, spirits and foodservice brands to bring their products to life in the press. A trained journalist and life-long foodie, she tracks the latest trends and developments in product innovation, technology and consumer culture in the food, beverage and travel sectors.
Marta is a Warsaw-based contributor reporting on all things new and current in the retail, hospitality, food and beverage sectors. Before returning to Poland, Marta lived in London and Milan, where she graduated from University College London and London College of Communication. She has worked for branding agencies including Landor Associates and Pearlfisher, and as assistant editor of Retail at Stylus.
Deborah writes for a variety of magazines, newspapers and websites about everything from travel and business to food and lifestyle. For Stylus, she focuses on food, beverage and hospitality and has covered a variety of topics ranging from wellness in hospitality to the resurgence of traditional dairy.
Find out more about Stylus
At Stylus, we specialise in understanding what makes consumers tick – what motivates them, what drives them to purchase and how their behaviours are changing. We're confident that we can help you grow and adapt to meet their needs, and put their interests at the heart of your work.
More than 500 global brands and agencies – including Starbucks, PepsiCo, Adidas, Instagram, Nestlé, Saatchi & Saatchi, Nissan and Shiseido – trust us to deliver the latest research, trends and insights they need to drive creativity, innovation and growth.