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Brief Published: 15 Jul 2016

Alternative Energy From Apple

Apple Campus in Cupertino, California

Apple has expanded its commitment to renewable energy and launched a subsidiary company, Apple Energy.

The tech giant has also started construction on an Apple Energy Plant, to be based in Catawba County, North Carolina. The plant, which will use methane gas from landfill waste to create electricity, has currently been approved for 16 years of operation. 

According to a set of US Federal Energy Regulatory Commission (FERC) filings, Apple is seeking permission to sell any excess electricity it generates from its existing solar projects in California and Nevada to consumers at market rates.

The company has previously invested in consumer-facing renewable energy projects and is widely rumoured to be developing an electric car and charging station technology.

Brand investment in green solutions follows widespread consumer interest in alternative energy generation, renewables and green technology – explored in-depth in our Sustainable Futures: The Consumer of 2030 reporting.

For a deeper dive into how consumers are pushing brands to take a stand on issues from the environment to politics, look out for our report on Next-Gen Activists, publishing later this month.