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Brief Published: 8 Feb 2021

Amangiri Luxury Hotel Launches Sleep Retreat

Amangiri, Utah

The US market for sleep-supporting products grew 30% in 2020 (Natural Products Insider, 2021), an upward trajectory we expect to continue in 2021. Luxury resort Aman is leveraging this interest with its February 2021 sleep retreat that promises to transform guests into rest experts.

The retreat will take place over three days at the brand’s Amangiri hotel in Utah. It starts with a complimentary one-to-one pre-arrival consultation with US sleep expert Dr Michael Breus, who will determine the individual’s chronotype: their natural waking and resting times. This schedule forms the basis for the person’s routine during their stay.

Guests receive a personalised activity schedule each morning, which includes yoga classes, nature time, cold-water immersion therapy and lectures on sleep science. These informative sessions cover topics such as how genetics determine sleep habits, tips on creating a soothing bedroom environment and hacks to avoid sleep disruption when drinking caffeine or alcohol. The goal is to empower participants to take control of their sleep schedule post-retreat.

As sleep becomes a cross-industry concern – with sectors such as beauty and fashion now key players – hotel brands should make use of their inherent connection to sleep and rest. Whether this includes brands collecting data to optimise their rooms for relaxation, or providing exclusive expert tips only accessible on their premises, giving guests access to unparalleled sleep quality is an excellent tool to demonstrate the value of hotel stays as travel slowly resumes. Offering tangible take-home skills ensures travellers get their money’s worth with a trip to your property. 

For more ideas on how hotels can entice sleep-seeking guests, see Sensory Strategies for Superior Sleep in our report Three Sensory Strategies for Hotels.