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Amplify A/W 18/19

Amplify looks at performance-enhancing properties to please a consumer who is on a constant quest for self-improvement. Technology is integrated into every element of life for young and old alike – boosting the mobility and independence of an ageing population.

We take cues from Colour & Materials' A/W 18/19 trend Sci-Bio, and evolve ideas introduced in Blend S/S 18, which explored how to blur the spaces 'in between', creating seamless experiences for optimised productivity, comfort and connectivity.

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