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Brief Published: 24 Aug 2021

Antiviral Covid-19 Defence Skincare Mask

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Onyx Radiance

Covid-19 has heightened consumer interest in health and hygiene-focused products, with hybrid beauty and health offerings thriving as a result. Addressing this, Israeli-based start-up Onyx Radiance has launched its Antiviral Defence Mask which claims to destroy 99.99% of Covid-19 and influenza viruses, while simultaneously protecting the skin from bacteria and irritation. 

Made of an antiviral fabric with 100% cotton and infused with a silver ion formula, the mask ($45/£32) is designed to filter out 99% of three-micron particles, providing a barrier against airborne droplets that transport harmful bacteria and viruses. It also effectively combats microorganisms that accumulate in textiles such as escherichia coli and toxic moulds like aspergillus niger. The mask maintains its efficiency throughout 50 regular home laundries.  

“Silver ions mitigate disease by paralysing the enzymatic-protein process of the disease-causing microorganisms. At the first stage, the silver ions attach to membranes of the bacterial cells and their pathogens and neutralise them,” the brand explains on its website.

Additionally, silver ions have shown clinical efficacy to promote youthful-looking skin by smoothing and evening skin tone. As well as generating collagen and hyaluronic acid, it helps to brighten due to its suppression of the tyrosinase enzyme responsible for the production of melanin in the skin. By protecting the skin from harmful bacteria while stimulating skin rejuvenation, initiatives like this ensure the 43% of consumers who have experienced skin irritation due to mask-wearing (Poshly data, 2020) no longer have to sacrifice their skin in favour of protection against Covid-19. 

For more antiviral innovations driven by Covid-19, see The Brief and for more on protective skincare spurred by the pandemic, see The Handcare Revolution.

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