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Brief Published: 14 Jun 2019

Anyone, Anywhere, Anytime: The Future of Gaming from E3 2019

By far the biggest attention-grabber at the 2019 E3 expo in Los Angeles (11-13th June), US actor Keanu Reeves revealed his involvement in the already hotly anticipated dystopian roleplay game Cyberpunk 2077. However, announcements regarding the future infrastructure of how games are accessed is likely to have the biggest impact on the power and reach of the sector.

Industry giants Sony and Microsoft as well as Google itself are readying themselves for the arrival of 5G mobile internet by setting up cloud gaming networks. These systems will break down the many accessibility barriers of the old industry model, which called for gamers to update dedicated and costly hardware every couple of years.

With infrastructure set up so that anyone could log into a high-end game, anytime, on any personal mobile device, the reach of these sprawling interactive communities will explode. As noted in our Gamescom 2018 report, bringing high-end gaming to mobile devices via cloud-streaming services would add around two billion screens to the infrastructure.

Where there's streaming, there's subscriptions. From Microsoft's Xbox Game Pass Ultimate, to developer and publisher Ubisoft's Uplay+, to the much-discussed Google Stadia, every corner of the gaming industry is working to become the Netflix of interactive entertainment. How this will impact game creators' incomes remains to be seen – but with changes in monetisation systems come tremendous opportunities for any brand to forge marketing partnerships.

For more on the diverse and dynamic engagement strategies taking hold in this huge market, check out The State of Esports.

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