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Brief Published: 3 Mar 2020

Apple Sends Care Packages to Quarantined Employees

Apple Care Packages

Apple is showing support for its employees in China, sending care packages to those stranded in Wenzhou and Hubei owing to coronavirus quarantines. The packages contain food, sanitisers and face masks, according to a post on Chinese social media site Weibo.

They also include an iPad to “facilitate children’s online learning or help pass the time during the prolonged stay at home”, as stated by a letter from Apple enclosed in each parcel. The letter also acknowledges the mental strain employees may be suffering due to their protracted isolation by offering (presumably remote) counselling services while China’s lockdown continues. 

A recent study found that 93% of employees say they are more likely to stay with an employer that demonstrates empathy (Business Solver, 2019). Going above and beyond to support your workers in times of crisis is a great way to earn their trust – and can benefit staff retention, too.