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Brief Published: 12 Jan 2017

Aristotle: Mattel’s AI Companion for Kids

Mattel's Aristotle

Toy giant Mattel’s Nabi brand, known for its tablets targeted at children, has unveiled Aristotle – the first ever artificially intelligent (AI) smart assistant for kids’ bedrooms. The device, shown at CES 2017 in Las Vegas, offers different functionalities for each stage of childhood, from helping to nurture a baby through to teaching a tween. 

Resembling the Amazon Echo and its rival Google Home, Aristotle is a voice-activated tabletop assistant platform. Mattel collaborated with Microsoft and mobile tech inventor Qualcomm on AI and voice recognition that learns to recognise individual children’s voice patterns, while an integrated smart light and wi-fi camera work seamlessly with built-in parental controls.

For new parents, the device can fulfil the role of a baby monitor. Upon detecting sound, it autonomously comforts the child with lullabies and turns on a nightlight, or sends video through an encrypted connection to a parent's phone. 

Aristotle develops with the growing child by becoming more interactive, expanding its focus to education and entertainment. Its capabilities range from storytime and learning methods for ABCs for toddlers, to answering questions and playing voice games with kids, to homework help and foreign language lessons for tweens.

Mattel also envisions connecting toys to the device that offer immersive playing experiences, and continues to develop its potential with an array of partners. 

Aristotle is due for release this summer. Read about other products launching at CES 2017 in our full coverage publishing soon, and see CMF Industry View: Toys & Kids’ Products and UI/UX Design for Future Consumers for more children-focused innovations.