At-Home Ice Cream’s Covid Boost
At-home ice-cream sales have seen an uptick during the pandemic, with FMCG giant Unilever seeing a 26% increase in global sales during Q2, offsetting its drop in out-of-home sales by 100%.
To cater to this demand, a flurry of new products have hit the at-home market, providing frozen dessert options to fit with a range of new priorities and adventurous flavour palates.
- Icy Gut-Health Treats: As covered in Functional Foods & How to Market Them, digestive health continues to be a top priority for consumers amid the pandemic. Catering to this ongoing concern, UK dairy brand Biotiful Dairy has launched a kefir-based ice-cream range. Available in cherry, chocolate and vanilla varieties, the frozen dessert is packed with gut-friendly probiotic bacteria.
Meanwhile, US low-calorie ice-cream brand Re:Think’s new collagen-laced ice cream is made using lactose-free A2 milk for those with digestive sensitivity to dairy.
- Animal-Free Desserts: During the pandemic, more consumers than ever have chosen to switch to a plant-based diet (see Veganism’s Post-Pandemic Future). With this in mind, in 2019/20, 7% of all new ice-cream launches globally have been vegan, compared to just 5% three years ago (Mintel, 2020). One such launch includes a new dairy-free ice cream from US start-up Brave Robot, made using hormone, lactose and cow-free whey protein from US bio-engineered vegan dairy brand Perfect Day (read New Food Covetables).
- Funky Flavours: As covered in The New Kitchen Warriors and Gen Z Influences Future Flavour, consumers have become more experimental and globally minded when it comes to flavour preferences at home.
New York-based direct-to-consumer ice-cream brand Marco’s new range of ice-cream pints are available in five culinary-inspired global flavours, including Aztec Chocolate (Mexican-inspired cacao with cinnamon and chillies), Ginger Dreamsicle (orange with a hit of ginger and cardamom), Spicy PB Caramel (spiced with Mexican chilli de árbol and Aleppo peppers), Thai Coco-Lime and Vanilla Chai.
Read also Frozen Food’s Pandemic-Fuelled Success for more on the frozen aisle’s meteoric rise during first six months of 2020.