While direct-to-consumer catwalk commerce dominated much A/W 16/17 show debate, there was plenty to review elsewhere regarding digital innovation and brand spin. Beyond instantly shoppable collections, digital news hubs, concierge telecoms and social media teasers/takeovers explored themes of immediacy, beta broadcasting and speedy retail. We track the best communications strategies.
A/W 16/17 Catwalk Communications: Digital Innovations
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