Fashion Week is now as wedded to public consumption as to industry taste-making. We spotlight the A/W 17/18 strategies and tools redefining the role of the shows – from gesture-controlled holograms and search-and-purchase image-recognition apps, to IoT-enabled access, chat commerce, and the rise of cultural, non-catwalk brand experiences.
A/W 17/18 Catwalk Comms: Speed, Culture & Immersive Tech
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