For brands retailing small home and gifting items such as desktop accessories, stationery and tech paraphernalia, Back to School (BTS) now forms a great cross-industry opportunity to appeal to students and young professionals. Heavily influenced by the urban environment and a copy-and-paste aesthetic, the palette is bright and the pattern story geometric. See our Design Direction A/W 19/20 Burst for more youthful product and material inspiration.
Back to School 2019: Product Inspiration
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