Question marks remain over the big September return – but with families prepping for re-entry and/or home-schooling, Covid-19 is predicted to push back-to-school (BTS) spending to record levels. From fashion to electronics, TikTok to TV, balance BTS positivity with lockdown-sensitive messaging for parents, kids and teens regarding ‘life interrupted’, diversity and mental health.
Back-to-School Brand Strategies, 2020
Not yet a member?
Stylus membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you. Discover what you can achieve by becoming a member.