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Brief Published: 19 Feb 2018

Bamford Hosts Wellness Week

Bamford launches Wellness Week 2018 at The Haybarn

Capitalising on The Business of Wellbeing, luxury British beauty and lifestyle brand Bamford is launching a Wellness Week featuring one-day workshops designed to help visitors better establish balance in their busy lives.

Hosted at the Bamford Haybarn Spa at Daylesford Farm in the Cotswolds, the week (March 19-25 2018) will focus on sleep, gut health and ‘unplugging’ – three core sectors of the wellbeing economy.

The Unplug workshop is designed to quieten the mind, and a talk by anxiety expert and hypnotherapist Chloe Brotheridge will arm visitors with techniques to aid calm in everyday life. Gut Health will explore how bacteria in the gut affects our immune system, ageing and hormonal health. 

The Sleep Healthy workshop was inspired by the growing number of consumers who don’t get the recommended seven hours of rest a night. More than a third of American adults are not getting enough sleep on a regular basis (CDC, 2016). The expertise of yoga instructors, psychologists, therapists and nutritionists will feature throughout the day, which will include crystal bowl sound healing and one-on-one reiki sessions.

Sleep (and the lack of it) is a growing concern for consumers. Americans will spend an estimated $52bn on sleep aids by 2020 (BCC Research, 2016). For more on beauty sleep opportunities, see Beauty 360 and Brands Boost Beauty Sleep.

Bamford’s initiative cleverly propels it into the lucrative wellbeing space – establishing the brand as a pillar of education and self-improvement. For more on this, see Monetising Mindfulness  and Neom Organics' Wellbeing Schools